Naisten silmänruoka pannaan

Rumia miehiä alkoholimainoksiin:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women´s drinking and sex. Watchdogs have issued a list of undesirable male characteristics that advertisers must abide by in order to comply with tougher rules designed to separate alcohol from sexual success.

The ruling continued: "We consider that the advert is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls. If the man was clearly unattractive, we think that this implication would be removed."

Pitäisikö miesten tuotemainoksiinkin värvätä rumia akkoja? Ettei tuotteen ostoa vain yhdistettäisi seksuaaliseen menestykseen?