Why it takes just 30 seconds for women to date, mate or drift off:
Almost half (45 per cent) of the women in a mass speed-dating experiment gave prospective partners the mental thumbs down in less than 30 seconds. The men took a minute and a half.
Both sexes were heavily influenced by physical appearance, Professor Wiseman, of the University of Hertfordshire, said. But women tended to look for an instant chemistry. If that was missing they quickly rejected the man.
Each participant had ten speed dates, then had to decide whether they wanted to see any of the ten again. On average, each man was smitten by four women, whereas women were interested in only two of the eligible males.
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