Kaunis nainen vie voiton

An experimental study of women''s Internet personal ads.

Sitton and Blanchard (1995) placed two fictive ads in newspaper personal advertisement sections: one described a woman who was 50 pounds overweight, the other a woman who was a "recovering addict with 11 months of sobriety." The recovering addict received almost four times as many responses as the obese woman (30 vs. 8). Goode (1996) also placed fictive ads in personals columns, describing (1) a "beautiful" waitress (668 responses), (2) an "average looking" female lawyer (240 responses), (3) an "average looking" male lawyer (64 responses), and (4) a "handsome cabdriver" (15 responses). Clearly, male respondents in both of these studies were primarily interested in the ad writer's looks, whereas female respondents seemed primarily interested in the ad writer's education and/or income.

I am woman, hear me bore:

Girl-power feminists who got where they are by marrying men with money or power -- Hillary Clinton, Nancy Pelosi, Arianna Huffington and John Kerry -- love to complain about how hard it is for a woman to be taken seriously.

It has nothing to do with their being women. It has to do with their cheap paths to power. Kevin Federline isn't taken seriously either.