Russian women believe that they have found the answer, with growing numbers flocking to "bitch schools" that purport to provide a competitive edge in a dwindling market of suitable bachelors, or provide those already in relationships with the skills to bring their men to heel.
successful "bitch", Mr Rakovsky explains, is neither strident nor sassy, but demure, manipulative and aware of her own sexuality in order to get her own way.
"Bitchology is the theory, practice and technique of being successful in a man's world," he said. "A smart woman gets what she wants by pretending to be weak."
"A bitch should be strong and self-confident but should remember to use feminine wiles, such as her attractiveness and, whenever useful, she should try to come across as a helpless creature."
Lessons begin with the philosophy of "bitchology". The "bitch" should win favours by acting either as a helpless baby or, in rare situations, like an adult woman.
Then its off to the "school of seduction" in which the women learn to attract the most discerning of men by flaunting their sexuality. Next week, she will focus on how to surreptitiously rub one's breasts against an unsuspecting subject.
The Rakovskys' students swear by the technique which, according to one, gives every Russian woman what she wants: "Great sex, money and a man who looks after you."
Natalya, 33, said: "If I play the role of a baby, my man begins to take care of me. He behaves like he has to protect me."
sunnuntaina, marraskuuta 26, 2006
Would you study Bitchology?
Russian women taught how to get their man: