Women represent an economic powerhouse, making over 85% of the consumer purchases (in the United States) and influencing over 95% of total goods and services. 1 Women's consumer spending is $3.7 trillion and business spending is $1.5 trillion. 2 Women also purchase 50% or better in traditional "male" categories like automobiles, consumer electronics, and PCs.Women Are In The Donation Driver’s Seat:
Women make 84 percent of all philanthropic decisions and 80 percent of all major consumer-buying decisions.Women and the Future of Philanthropy:
A survey by the CFWBR found that by 2010, women will control more than 60 percent of the nation’s wealth
Sometime in the recent past, a tipping point was ever so quietly reached: half of this nation’s private wealth passed into the hands of women. It's estimated that this percentage will rise to 60 percent by 2010 and possibly rise as high as 70 percent in the not too distant future.Women to Rule Men by 2010:
Where’s this wealth coming from? Here are five common sources of female wealth:
* Wages, business earnings, and investments
* Family inheritance
* Becoming widowed at a young age
* Lucrative divorce settlements, alimony, and child support
* Being wined, dined, vacationed, and bejeweled during the dating process.
This Allianz announcement should be a big wakeup call to men. As I have been exhorting for some time, you must rethink the way you relate to women: View them as peers and refuse to tolerate their attitudes of entitlement and demands for special privileges and deferential treatment.
Little by little, women have been eating your lunch, literally and figuratively. And, it’s YOUR fault. Why? Because you have equated your money with your masculinity. You have believed that women are the weaker sex, that your mission in life is to take care of them. Well, the numbers tell a different story. Now that the power clock is running out, it’s time to equate chivalry with impotence — not power. Any man who continues to play ostrich by ignoring this admonition does so at his own peril.